Apple has a lot to celebrate, as its online music streaming service has reached 20 million subscribers just 17 months after its launch.
Recently Apple Music reached 17 million subscribers, and the service has taken only 3 months to surpass the 20 million limit, a mark that it took Spotify 7 years to reach.
As the predictions indicated, Apple Music already has half as many subscribers as Spotify, which has 40 million paying subscribers.
For Apple, this new achievement means more than a year and a half of remarkable gains. Apple Music began with a large number of installations on iOS and Mac devices during June 2015.
In only 4 months the music subscription service reached 6.5 million users. In February, Apple Music had already reached 11 million paid subscriptions.
In April Apple Music reached 13 million subscribers, in June 2016 the number was 15 million and last September the service closed the month with no less than 17 million.
Eddy Cue, Senior Vice President of Software and Internet Services at Apple, took the opportunity to praise Apple Music:
As we have been informed by Music Business via Apple Insider, services such as Apple Music, Pandora and Spotify are leading the industry at a time when consumers are finally moving away from physical products.
Finally, Eddy Cue has stated that 60% of Apple Music subscribers have not made a purchase in the last 12 months , and more than half live outside the United States of America.
What do you think of Apple Music’s numbers on iOS and Android? Are you a subscriber to this streaming music service? What does Apple Music need to beat Spotify?