The battle between Apple Music and Spotify has been increasing lately due to several factors. One of them is the dispute between both companies due to a complaint filed by Spotify with the European Commission, to which Cupertino responded strongly. Another of the phenomena that influence the battle is the competitive factor that both companies maintain to win subscribers and in which Apple already has an advantage in the United States. Now, as Variety reports, we have learned the reasons why many artists are deciding to leave Spotify but stay on the Apple platform.
The Copyright Royalty Board has long pursued the goal that music platforms should pay 44% to composers within 5 years . However, most platforms such as Spotify, Amazon or Google would have rejected this proposal and are now filing appeals.
Apple would have accepted at first sight this proposal to increase composers’ commissions and thus keep Apple Music as the only great service in favour of this proposal that would benefit the artists. Therefore, the company would now benefit from the fact that a significant number of professionals in the sector are willing to abandon other platforms in order to establish themselves only on their own.
Some well-known composers in the industry such as Manny D. Medina , are campaigning in social networks in favor of Apple and against Spotify. Under the hastag #CancelSpotify , these songwriters are trying to show their discontent with the Spotify platform’s opposition to the proposed copyright royalty increase.
This is a strategy that, in our view, can be very clever on the part of Apple . Although it is true that the company could be forced to pay those extra commissions, in the end it would be beneficial when most artists are hosted on its service. In the end, consumers would be the ones to choose Apple Music’s platform over others such as Spotify or Amazon Music.
We are therefore waiting to see if the Copyright Royalty Board proposal finally goes ahead and if Apple remains firm in its idea of supporting it despite the appeals lodged by some of its major competitors.
What do you think about this news? Do you think that eventually artists will leave other companies in favor of Apple Music? Leave your impressions in the comment box.