Apple met secretly with the developers last year

Steve Jobs sobre la App Store: “no esperábamos que fuera algo tan grande”

Apple quiere que el negocio de las apps migre hacia servicios que den resultados a largo plazo y tiene parte de sentido. Cuando un desarrollador lanza una app de pago y esta tiene éxito, lo que termina sucediendo es que lanza una nueva app “2.0” para volver a ganar dinero y se olvida de la primera versión.

Apple met secretly with the developers last year
Apple met secretly with the developers last year

Con un modelo de suscripción siempre tendríamos a los desarrolladores esforzándose por mejorar las apps ya que si no dejaríamos de pagar. Veremos si el futuro pasa por este nuevo modelo.

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According to a news release released this week, Apple held a hitherto secret meeting with several developers in New York City last year. This meeting was only accessible by invitation from Apple itself, so it was quite exclusive.

According to the information revealed by Business Insider, Apple convened about 30 developers to talk about the current business model of the applications last year, wanted to make sure they knew that this model was changing.

Apparently Apple reported at this secret meeting that the current best business model for apps is subscription , rather than the traditional way of paying once for the app. After this meeting we have seen how more and more apps offer a subscription model in the App Store.

This model has led Apple to quarterly subscription earnings of over $300 million .

The report does not make it clear which developers were at the meeting, who was there on behalf of Apple, or where exactly in New York the meeting took place. But what we do know is that what Apple presented to the developers present at that meeting was what is known internally as a “2.0 subscription” .

Apple reduced the percentage of money taken out of subscriptions from 30% to 15% a few months ago , which is another way of encouraging developers to think longer term.

There are currently about 30,000 subscription-based applications on the App Store , a small percentage compared to the more than 2 million apps available. In addition, the vast majority of subscription-based apps are non-index giants such as Netflix or HBO.

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