Apple may produce exclusive programs for Apple Podcasts

Apple is putting all the meat on the table with Apple TV+ and Apple Arcade, its two new services that will see the light of day next fall. However, it is not forgetting the existing ones, and it seems that it is planning to produce exclusive programs for Apple Podcasts .

The podcasts began their incursion into the Cupertino ecosystem with iTunes version 4.9 on June 28, 2005, when users were given the option to subscribe to the programs through the music store or via the web source.

Apple may produce exclusive programs for Apple Podcasts
Apple may produce exclusive programs for Apple Podcasts

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A report by Bloomberg points out that Apple wants to gain more prominence in this sector. Executives are already holding conversations with various media to buy the rights and produce various programs. This has caused the shares of Spotify, which is also struggling to make a name for itself in the podcast business, to fall 2%.

The Swedish streaming giant has invested millions of dollars to become a leader in podcasting. In the last two years it has acquired three companies with strong ties to the sector, such as Gimlet Media and Anchor, in order to have a consolidated base.

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In addition, Spotify is creating its own original podcasts, such as comedian Amy Schumer’s, and last month, as noted in Cult of Mac , signed an agreement with former U.S. President Barack Obama and his wife, Michelle Obama , to produce a series of exclusive programs.

While it may seem that podcasts are a thing of the past, the numbers say otherwise. There are currently more than 700,000 active programs in 100 languages and about 29 million episodes, according to Musicoomph. The genres with the most listeners are ‘Society and culture’, ‘Business’, ‘Comedy’, ‘News and politics’ and ‘Health’. The people who listen to the most podcasts are between the ages of 25 and 34. 54% use an iOS device to access them. Looking at the numbers, it’s normal that Apple and Spotify are so interested.

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