Well, it hasn’t been confirmed yet, but it seems that there is reason to believe that Apple would be moving chips to buy Color .
The purchase would be for tens of millions of dollars, even approaching a hundred. And considering that the person responsible for the application is also the creator of the Lala music service acquired by Apple, the negotiations must not have been very complicated. The news mysteriously coincides with the rumour of a complete closure of Color this very week, which those responsible have quickly denied.
If this rumor is true, the next news that would be made is: Why would Apple use the Color application or the developers who created it? AppleInsider comments on the possibility of implementing an improved high-definition video format, although personally I also think it could be to raise the bar in terms of integration with social networks. It is more than necessary at Apple, although with iOS 6 and OS X Mountain Lion interesting steps have already been taken.