All companies, or at least the most advanced ones and those that want to continue growing, have an R+D or R+D+I department, which stands for Research and Development and Research, Development and Innovation. In the case of Apple, we know of the existence of workers focused on these areas and, curiously, it was in the previous fiscal quarter when the company seemed to invest more in this department. We analyze this below.
The release of Apple’s Q3 2019 financial results last week left us with some interesting data. One of them was that the company had earned more revenue for its services, which seemed to please the company’s stock investors. However, a fact that seemed to go unnoticed was the strong investment in R&D by Cupertino’s firm, which amounted to 4.2 million dollars .
Apple Park, company headquarters in Cupertino
As indicated by CNBC, Apple’s spending on R&D this past quarter was a record high in terms of investment in this area. This is the highest percentage since 2003, which is a long time ago and more so given the rapid advances in technology and the number of products and services Apple has launched since then.
7.9% of Apple’s spending during Q3 2019, which is the percentage that this investment has represented of total expenditure, occurs at a time when the majority of users precisely blame the company for a low level of product innovation . This, at least in our view, is proof that the company not only does not settle for what it has but that wants to go for more in future years.
Rumors are rife and you’ve heard about new products like augmented reality glasses, improvements to existing products like the iPhone, iPad or Mac, and even about the company’s high hopes for platforms like Apple TV+. However, we have few certainties and therefore the most cautious thing to do is to wait.
It’s understandable that it’s a bit strange to see how devices like the iPhone seem to be somewhat stagnant for several years now in terms of novelties, but we must not forget that if they are experts in Apple, it’s in surprising the public. Who knows if the current devices will incorporate revolutionary technologies in the future or if a new product they present will be indispensable to us. Be that as it may, Apple’s investment in R&D does not seem to be accidental.
What do you think about Apple’s strong investment in R&D? You can leave your impressions in the comment box.