In case you didn’t know, Earth Day was more than 3 months ago, on April 22nd; today, surprisingly, Apple has uploaded to its YouTube channel a video related to this day, in which Cupertino’s company describes the plan they intend to develop in order to ensure that almost one million acres of forests are responsibly managed by 2020.
In case you don’t know what acres are, they are an area unit frequently used in the field of agriculture. Depending on the country and time of year, this unit is equivalent to several areas, although it generally occupies a range of between 30 and 60 hectares.
Earth Day is used by some organizations and companies that seek, in essence, to raise awareness of the problems that our planet faces, such as pollution or biodiversity conservation. As expected, Apple also wants to participate in this initiative.
The ad in question, which lasts about a minute, was shared, as I said, on Apple’s own YouTube channel; later it was also shared on the social network Twitter, where the apple company’s environmental director, Lisa Jackson, tweeted it.
This video is part of a campaign focused on Earth Day 2017, which has two other video clips to its credit; one was shared by Apple in late April and the second in late May.
If we refer to the first video that opened the doors of this campaign, we see how in this Apple presented a report in which they listed in a significant and positive way the actions they had taken in order to minimize the impact that the production of their products may have on our planet.
The green T-shirts worn by Apple employees on Earth Day last year (2016).
We all know that Apple is one of the companies, if not the most important, that makes its products by looking closely at the impact that manufacturing them has on the environment.
Apple’s social responsibility could be said to border on excellence; it is a company that everyone should look to and take as an example, since the policy and values it conveys are commendable.
We recently published an article discussing the demise of Apple’s iconic iPod Nano and iPod Shuffle. Click here to read it.