This is the idea behind the latest advertising campaign that Apple has published. Under the name ‘Behind the Mac’ , Apple shows us the stories of different people who work with a MacBook Pro to “do something wonderful” as the end of all these videos indicates.
In the campaign video compilation we can see a number of different people using the Mac to carry out their projects . However, Apple wanted to show each of these people and their projects in more detail. At the moment it has published a total of three videos in detail, but more will probably arrive in the next few days.
The first of these focuses on the figure of Bruce Hall, a legally blind photographer who thanks to the Mac was able to take and edit his photographs so that they could be exhibited later.
In the second video we see the entrepreneur Peter Karikui , has published an app called SafeMotos and allows to connect passengers and taxi drivers comfortably in Rwanda.
Finally, Apple tells the story of Grimes , an artist who uses the Mac to set up her own audio recording and editing studio.
The rest of the campaign videos will probably be released in the next few days with more stories of people using the Mac to carry out their projects. For years the Mac and macOS have been positioned as a stable alternative and with great software for artists and entrepreneurs. These stories are a small sample of it.