For some time now, Apple has been supporting various organizations . An example of this is the wide range of “Product RED” that offers support for the fight against AIDS, and we now know of a new product that supports different LGBT organizations .
In order to support various LGBT organizations , Apple has launched a new strap for the Apple Watch which it called the “Pride Edition”.
The new “Pride Edition” is a braided nylon strap that features in its design the colors of the classic “rainbow flag” or “flag of freedom” , whose colors have a strong meaning:
The “Pride Edition” strap is available exclusively from Apple’s online store at a price of £59.00 for the 38mm and 42mm version.
Apple Watch with “Pride Edition” strap for LGBT organizations
Despite the fact that the Apple Spain online store does not report which LGBT organizations will benefit from the sales that this belt model will obtain, the US online store does have information about this.
With this action, Apple confirms its deep interest in different causes .
The “Product RED” campaign is perhaps the best known by all as has 10 years of support and multiple products, among the latest we can highlight the iPhone 7 and iPhone 7 Plus Product Red. Tim Cook himself has spoken out in favour of the fight against AIDS that Apple has been carrying out for so many years:
Now, with this new initiative from Apple, we see how the company directly supports LGBT organizations. This may be the beginning and we may soon see more “Pride Products” .