I don’t think I’m exaggerating if I say this is one of the best ads Apple has made in a long time. They finally give up the melancholy and sentimental stuff and present us with something fun, that’s how the new Apple TV commercial is being presented. It tries to bring out the best applications that we can find in the App Store of tvOS .
It’s called Apple TV – The future of TV is Apps , which is the slogan Apple has been using since the device’s release in October. The apps featured are Netflix, ESPN, Asphalt 8, Disney Infinity, GrubHub, Showtime, Crossy Road, HBO Now and Fox Now. No doubt these are apps that we all know and have used at some time , even if it is in iOS.
The most curious thing is the way they are presented. Instead of being limited to a simple screen showing us how to use the application, it is the Apple TV itself that is becoming each and every one of the applications that pass by . Between one and the other, it changes the shape of your body or your movements like Transformer. This, together with the lively music, makes the announcement the most fun.
Last month’s announcement also focused on iTunes applications and content. In previous months the ads simply focused on apps specifically, without leaving them, which was a free advertising campaign to many developers , who saw downloads of their apps increase thanks to the Apple ad.
This ad -like all those in the series-, closes with the vertical bands of colors that are already familiar to us , with the final sentence of “The future of television”.