The Loop> Above Avalon
Just six months ago we saw how the company had doubled its investment in Research and Development in just two years, but since then, things have only gotten worse. If in the last fiscal quarter of 2014 Apple spent $1686 million for this purpose and in the first quarter of 2015 they increased the bet to $1895 million, now the figure for the second quarter of this year is $1918 million.
In other words, over the last six months the apple company has invested more than 3.8 billion dollars in Research and Development, a very respectable figure if we consider its reduced product catalogue, capable of being deployed without problems on a simple table. As a counterweight, the average $700 million per year that Apple brought to life on the iPhone, the product that rather than redefining an entire industry, Cupertino’s boys radically changed our relationship with technology.
Analyzing all this data in depth, we arrive at the graph above, the annual increase in the investment that Apple has made in R&D from 2005 to the present, a very useful metric to visualize growths that are difficult to explain by the normal operations of a company. As you can see, the peaks coincide with the development prior to the launch of products such as the iPhone, the iPad and more recently the Apple Watch, raising an unknown quantity as big as that Mount Everest at the end of the graph .
We don’t know if this new peak will manifest itself with the entry of a new sector, perhaps the rumored Apple car, or if it rather signals a redoubling of efforts in the internal development of new technologies in areas such as processor or battery design to improve current product lines. What is clear is that far from resting on its laurels, the apple continues to make a strong contribution to surprise us in the future.
It should also be clarified that the costs of the construction of new facilities, including those for the new research centres in Yokohama (Japan), Shanghai (China), Cambridge (United Kingdom), Haifa and Herzlyia (Israel), the latter already extended to provide even more space, are not accounted for under the Research and Development account.
We are getting closer to reaching $10 billion a year dedicated solely to the next big step. Whether it’s a revolutionary new iPhone or the first electric car we’ll see unboxed, I can’t wait to find out.