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Apple is about to acquire Shazam, the music recognition app

Shazam para Mac mantiene tu micrófono escuchando incluso cuando cierras la app, y es más grave de lo que piensas

The apple company is definitely taking big steps in the area of music. All indications are that Apple has been in negotiations with Shazam, the popular music recognition application, to acquire the platform and further strengthen its streaming business. According to TechCrunch, sources close to the issue assure that the agreement will be signed this week and officially announced on Monday .

Apple is about to acquire Shazam, the music recognition app
Apple is about to acquire Shazam, the music recognition app

At the moment, no further details are known about the agreement that could be signed by the two companies. Some claim that it could be a sale of “nine figures” , while others indicate that the deal would be closed at £300 million (the equivalent of $401 million).

For those who do not know it, Shazam is an application capable of helping users to identify songs, movies, programs and TV ads. The application was officially launched in 1999 in the United Kingdom, but at that time it was a service that worked with an SMS code. It even had a first name of 2580, as the interested party called the number 2580, had their song played for 30 seconds on the phone, and then received an SMS with the title and author.

TechCrunch assures that neither Apple nor Shazam have made reference to the matter, so we will have to wait to see if within the next few days we know more details of this acquisition, which could be one of the most interesting made by Cupertino’s firm this 2017 , as it could be integrated to Apple Music boosting the growth of this platform much more.

At Apple