This month Apple TV+ has been in business for six months since its launch , which is enough time to take stock of the results of its strategies. Without a doubt, the streaming platform has demonstrated that quality is a priority and therefore does not hesitate to acquire the necessary talent to continue filling its content catalogue.
In this first semester we have also witnessed Apple TV+’s interest in testing various content formats, such as beings, films and documentaries guided by the best specialists in each area. Continuing with this premise, Apple has hired Alison Kirkham, responsible for the popular documentaries ‘Planet Earth’ of the BBC.
Alsion Kirkham, who was previously a factual manager for the BBC and was responsible for documentary series including Planet Earth II and Blue Planet II will join Apple TV Plus this summer and will be responsible for the original unscripted series and films in Europe.
According to information shared from imore, Kirkham is the first major employee of Apple’s UK team since film producer Joe Oppenheimer joined the technology giant in 2018.
Alison joined the BBC in 2005 and clearly her departure after 15 years has not left the executives of the important British network indifferent. On her departure from the BBC, Charlotte Moore, BBC’s content director, said:
Just this week it was confirmed that Apple has extended its contract with the producer of its most successful series “The Morning Show”, now with the hiring of Kirkham, everything indicates that Apple has also made its own balance and is adjusting its equipment to achieve that expected series that I finished catapulting Apple TV+.