When you try to create something out of nothing, you tend to look at those who have traveled a similar path to yours before you, to gain perspective. Apple tried this when he set out to create Ping. For 18 months he held conversations with Facebook presumably to exchange ideas and try to come to an agreement that would allow Apple to open the door to the millions of users that this social network has, and perhaps some of them would notice Ping.
And so the negotiations went on, but they reached a delicate point when Apple tried to implement “Facebook Connect” on iTunes, which Facebook refused to block. It makes sense that Apple was one of the first to promote Facebook back in the early days through student groups. But it can be counterproductive for Facebook if companies like Google or Apple get too involved in a vital area for them, social networks .
Ping started off well, getting a million users in 48 hours, but it all stayed there and doesn’t seem to have attracted much attention from users (including me). It may therefore be vital for Apple to try and revive these negotiations so that its new service does not end up in total ostracism.