World AIDS Day is celebrated every year on December 1st, and that is why Cupertino’s firm recently shared the results he has obtained with his line (PRODUCT) RED that was born to raise funds to fight the AIDS virus .
Since its creation in 2006, the organization (RED) has raised over $600 million to support the Global Fund, of which $200 million came from Apple.
Apple sells a selection of items and devices unique to the (PRODUCT) RED line and when customers purchase such a device or accessory, a portion of the proceeds are donated to (RED) . Apple has been selling (PRODUCT) RED products for several years, and its most recent release is the red version of the iPhone XR.
At AppleThat’s the iPhone 8 Plus (RED)
The Global Fund has provided money to populations in Kenya and seven other countries in sub-Saharan Africa, and has had a great impact . In 2017, there were 53,000 HIV cases in Kenya, a significant improvement over the number of HIV cases recorded in 2000, when 9.3% of all adults in the country were HIV positive.
Of course, after the excellent results, the company of the apple will continue its campaign for the next World AIDS Day. Therefore, from December 1st to 7th, Apple will donate 1 dollar for every purchase made in its stores with Apple Pay.
In addition, on the first day of December Apple will also change the logos in many of its retail stores , to increase AIDS awareness, as it has done in recent years.