” Extremely unpopular “. This is how the Wall Street Journal has analyzed the success of Apple in India , a market that has always been extremely difficult for it. As reflected in 9to5Mac, Apple’s decline in sales in that country over the past five years has been ” dramatic ” as the vast majority of India’s 1.3 billion people spend a maximum of $300 on a smartphone.
An example given by the source is that of Amit Rajput, a salesman who has gone from selling an average of 80 units of the iPhone every day to “getting lucky” if he manages to sell a single unit in every working day.
AppleApple restructures its sales team in India to improve sales
Apple’s plan was to balance stagnant sales of iPhones globally with significant sales growth in markets such as India, so that average sales growth would continue. But the country’s trend has been to turn to cheaper phones.
So it doesn’t seem that either the price drop of the iPhone SE or even keeping the iPhone 6s in production worked too well. Since Cupertino they will have to rethink the strategy, and so far we have seen gestures like restructuring the sales team to try and improve the figures. The advantage is that for the moment Apple still enjoys tax breaks, so one way or another will seek to squeeze the profit margins of all products manufactured in the territory .