Skip to content

Apple doesn’t just want shows, it wants a live signal for its so-called TV service

Apple ya prepara su nuevo servicio de TV online con suscripción mensual, según WSJ

Rumors mention that this service would be focused on showing content via streaming for a subscription of between 30 and 40 dollars a month, but now thanks to information from ReCode is how we learn that Apple not only wants to show programs that have already been broadcast, but also want the possibility of being able to transmit the live signal of these channels.

Apple doesn’t just want shows, it wants a live signal for its so-called TV service
Apple doesn’t just want shows, it wants a live signal for its so-called TV service

According to information from several television networks and production houses, Apple through Eddy Cue has approached them to negotiate the inclusion of their signals and content for the next television service which is supposed to be announced in June during WWDC for its launch next fall.

Between the negotiations Apple wants to be able to offer the live signal of several channels and not only the rights to transmit programs and content belonging to the channel. To this end, Apple provides complete audience data in order to be able to program advertising guidelines more accurately.

In addition to this, Apple would take care of all the expenses and infrastructure required for the transmission of live signals for their devices, which is not so complicated since most channels currently have this service for their own websites, so what Apple wants is access to that signal to adapt it to their service.

On the other hand, these channels are not very happy about Apple entering this business , as they could lose important participation since this is dominated by cable services, who negotiate with the channels and therefore the latter fear a possible blockade in case of accepting Apple’s offer.

At Apple