Apple defends itself against Microsoft. If the name of the App Store is “too generic”, then Windows is too

MacRumors

of the name “App Store” as a trademark arguing that it was too generic a term used to refer to all mobile application stores and not just the apple company’s.

Apple defends itself against Microsoft. If the name of the App Store is “too generic”, then Windows is too
Apple defends itself against Microsoft. If the name of the App Store is “too generic”, then Windows is too

Apple’s response could not have come soon enough and they have taken the opportunity to remind them of the reasons why a word like Windows can be registered as a trademark within a certain context. “Microsoft is unable to see the forest for the trees” , unashamedly states the document listing the names of the various application stores of companies such as Nokia, Palm, BlackBerry or Microsoft itself as evidence of the specific and non-generic nature of the term “App Store”.

It is now up to the U.S. Patent and Trademark Office to consider the case and determine whether Microsoft’s motion carries sufficient weight or instead to allow the trademark to go through the hearing for a final decision in which it is granted (or not) to Apple.

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