Many media saw this as somewhat alarmist, although there was also reason to be optimistic .
But Apple wanted to put an end to all the lucubrations and has communicated to The Verge an official figure: 79% of the users who are using Apple Music have not deactivated the service, reducing the percentage of those who abandon it from that 48% of the survey to a supposed 21% official .
Apple is trying to make sure no one has a bad feeling about adopting Apple Music
The statement is very short and does not go into detail, but from the most pessimistic angle we would be talking about 2,310,000 of the 11 million registered users unsubscribing from Apple Music. That would leave the remaining total at almost 8,700,000 registered users, although perhaps those 11 million are precisely what remains after making that subtraction and initially the subscribers were more.
Be that as it may, you can tell that Apple is taking great care to make its new music streaming service look like it’s having some success. Every time someone suggests certain figures, they immediately come to deny them and give official numbers that improve them. It occurs to me that we may see more of these numbers in the next keynote on September 9th (if that date is confirmed), in the classic part of the event where Tim Cook gives some numbers of the company. We’ll see.