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Apple could test an iTunes HD+ service with 1080p definition and prepare a new Apple TV

Apple would be working on a project to incorporate 1080p high definition into the iTunes store. Along with this, work would have begun on the new Apple TV that would offer the possibility of making use of this powerful definition, thanks to the use of Apple’s A5 chip. All these new features would arrive between the months of September and October.

It seems that Apple has decided to increase resolution by betting once and for all on 1080p. So far, all the movies the company sells are in 720p format, being the only possibility to buy in HD through the iTunes store. Recently, we discovered that iOS5 gives us the opportunity to play videos in FULL HD, even exporting them via HDMI cable. It is clear that Cupertino is preparing the ground for the arrival of this powerful resolution.

Apple could test an iTunes HD+ service with 1080p definition and prepare a new Apple TVApple could test an iTunes HD+ service with 1080p definition and prepare a new Apple TV

September and October would be the months set aside for the company to start releasing some limited 1080p movies via iTunes, thus testing the result of this project among users. There are two problems that can be foreseen with the arrival of this definition. The first is their price, and that is that we currently buy them at 720p at a cost of between 12.99 and 16.99 euros and rent the available ones at an average price of 4.99 euros. Initially, when the films start coming out in FULL HD we’ll see the money to pay for the 720p significantly reduced to accommodate the new format. The second would be the Internet connection, and is that we would need a great speed to be able to play videos through streaming , at least 10 megabits per second.

Along with all this, there is talk of a new Apple TV that would already be in full development and would arrive this year giving the possibility of reproducing this higher quality on TVs. The inclusion of the A5 chip that the iPad2 already has would facilitate the use of this great definition. Its price would be around $99.

The project is risky because of the users’ internet connections, as we have already said. It is possible that Apple is considering selling only these limited films on Mac, to avoid problems when viewing the content via a Wifi network.

We’ll keep an eye out for anything new.