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Apple Celebrates International Women’s Day with “Behind the Mac” Video

Apple’s agenda for the commemoration of International Women’s Day , this March 8 is full of tributes, challenges, and activities in the Apple stores around the world, which the company has gradually revealed well in advance. Today, to the recent list of events, Apple has added an exciting video called “Behind the Mac”.

The short film presented by Apple before International Women’s Day highlights a variety of influential and successful women and adds the ways the company celebrates the day with special Today at Apple sessions and a new Apple Watch Activity Challenge.

Apple Celebrates International Women’s Day with “Behind the Mac” Video
Apple Celebrates International Women’s Day with “Behind the Mac” Video

In the video Apple has dedicated shots to 17 influential women in different areas of world culture. Some stand out for their social struggles, others for their role in the world of sport, film and music. But all of them manage to move us as an example of constancy and struggle.

Among the faces that can be recognized in the 50 seconds of the audiovisual material produced by Apple for this occasion, we can see in order a:

1.Malala Yousafzai: the youngest Nobel Prize winner for her work in girls’ education.

2.Ava Duvernay: Director known as “Selma” and “When They See Us

3.Marie Kondo: cleaning expert, best-selling author and Emmy-nominated TV star.

4.Greta Gerwig: Director known as “Lady Bird” and “Little Women

5.Gloria Steinem: women’s rights activist who helped initiate second wave feminism.

6.Lady Gaga: GRAMMY®️ and Oscar-winning artist and founder of the Born This Way Foundation.

7.Megan Rapinoe and Shannon Boxx: World Cup champions fighting for the same salary.

8.Olivia Wilde: Actor and director known for her film debut “Booksmart”.

9.Diane von Furstenberg: fashion designer and founder of the DVF Awards.

10.Elizabeth Banks: Actor and director of “Pitch Perfect 2” and “Charlie’s Angels”.

11.Alicia Keys: GRAMMY-winning artist, touching hearts and inspiring the world through her art.

12.Lilly Singh: the first woman to host an evening talk show in 30 years.

13.Audrey Gelman: CEO and the first visibly pregnant woman to appear on the cover of a business magazine.

14.Black Mamba: the anti-poaching unit led by South African women.

15.Victoria Monét: rising artist and GRAMMY nominee, known for her successful composition.

16.Tarana Burke: founder of the “MeToo” movement.

DJ Switch: a 12-year-old DJ and founder of the DJ Switch Foundation for Education.

From now on, Apple celebrates International Women’s Day!