Children’s Day will have a special celebration in Turkey as Apple will have a small presence supporting talented young photographers. Tim Cook issued a small message on his Twitter account where you can see a street in Turkey where you can see big posters with pictures taken by children.
Despite being a country with a closed economy, Turkey receives the attention of one of the most important technology brands such as Cupertino. This “campaign” aims to show the photographs taken by a significant number of young people who are making an effort and showing a taste for this art. The Turks celebrate the Day of the Child and the Day of Sovereignty on April 23, so this celebration will be framed by the exhibition of great photographs.
On the Internet side, Apple has uploaded new videos on the Apple Turkey channel where you can see photos and short videos taken by 10 and 11 year old children. The ads are based on the famous “Shot on iPhone” campaign. Here are the most recent videos of this campaign
Art can emerge in many ways and it’s amazing to know that from our iPhone we can capture great moments that deserve to be framed and preserved forever. The children who appear in these ads show a good capacity to capture important scenes and the wit shown in the second ad is incredible.
What do you think of Apple’s strategy in Turkey? Do you think it’s right to create marketing for each specific country? Share your thoughts with us in the comment box.