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Apple buys Topsy, a social measurement company

The Wall Street Journal informs us that Apple has acquired Topsy Labs Inc. , a social analysis firm, for more than $200 million , according to a source close to the subject.

There are no further details on this deal, but we can assume several possibilities. It is possible that Apple will use Topsy’s technology to incorporate it into services such as iTunes Radio , for example to inform Apple’s radio users of which songs or artists are the most popular.

Apple buys Topsy, a social measurement company
Apple buys Topsy, a social measurement company

Topsy offers today a social search engine that indexes tweets since 2006 , giving you the choice of different search filters and even a Klout style social score. It also offers through its web social analysis and social trends to measure and buy content related to social media . Of course your social engine is available for integration into other services or programs thanks to its developer API.

You can try out their tools but with Topsy Pro you will get all the data the service collects. The interesting thing is that Topsy does not accept new registrations , presumably because of the purchase of Apple. Really the price is incredible for what the company offers, for sure Apple has seen something beyond.

It would be easy to say that Apple wants to set up a new social network, but after the Ping fiasco I doubt it. It’s also possible that it will integrate with Apple’s iAd platform, the main source of revenue for iTunes Radio, or simply improve search results. The most interesting thing is that a dynamic and young company like Topsy can give Apple’s products the social character that the apple company has not yet been able to focus on clearly. Or something to do with predicting trends? What do you think?