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Apple authorizes further price reductions in India in order to better compete

Después de China e India es el turno de Indonesia: Apple abrirá un nuevo centro de desarrollo e investigación

After China, India is one of the most promising markets right now. And both Apple and its competitors know this, and it is Apple that is having the worst time trying to raise its income in the country. That’s why, for the umpteenth time, the company has given the green light for sellers to lower the price of older generation iPhones .

Apple authorizes further price reductions in India in order to better compete
Apple authorizes further price reductions in India in order to better compete

Apple is already squeezing its old products there, selling iPhone 5 units for about $200 at the exchange rate . This generation, along with the iPhone 5c, will not be able to use either iOS 11 or watchOS 4 in a few months when these versions of the operating systems appear.

In addition, Apple is talking to banks to make it easier for them to buy their devices through loans. It is a sacrifice that will decrease the company’s profits, but Tim Cook wants to be present in India’s future no matter what .

And it has cost it its own: agreements with the government, manufacturing plants of the iPhone SE… the Indian government has also known how to derive Apple’s enormous resources for its own benefit. Now it remains to be seen whether sales of those iPhones, even if they are older models, will go up.

At Apple