Apple appoints Isabel Ge Mahe as its first CEO, a position created specifically for China

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The Chinese market is one of Apple’s biggest revenue generators and therefore one of the most important. But despite all the advantages that operating in the country with the largest population in the world can bring, it also has its difficulties, mainly due to the local authorities. Apple’s efforts in China have been increasing year after year , today they take a step further in the Asian country by appointing the first CEO of China.

Isabel Ge Mahe is the person who will lead and coordinate all the operations of the Apple team based in China . The new CEO has worked for Apple for years as vice president of wireless technologies, and will now report directly to Tim Cook and Jeff Williams, director of international operations. After overseeing the development of technologies such as Wi-Fi, Bluetooth, NFC, Apple Pay, HomeKit and Carplay, it is time to lead all operations in Apple’s second largest market.

Apple appoints Isabel Ge Mahe as its first CEO, a position created specifically for China
Apple appoints Isabel Ge Mahe as its first CEO, a position created specifically for China

According to Tim Cook:

As we have commented before, such an important market requires concessions and exclusive deals. In order to be able to better penetrate China and reach better agreements with the Asian government and local companies , Apple has decided to practically create a subdivision that will operate in China, with Isabel Ge Mahe at the helm. The idea is that Isabel can represent Apple and operate under her own guidelines for the benefit of the company.

Improving the connections between Apple and China is not easy, it is one of the few markets to which Apple has had to adapt and not the market has adapted to the company . For example, functions such as the iOS 11 QR or the tipping system have been created precisely because of the great use in the Asian market. Likewise, Apple has had to create dedicated servers and fight with the local government not to grant access to user data. We will see what Apple’s development in China is in the coming months.

Via

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