Apple has announced the expansion of its environmental protection and renewable energy initiatives in China with the goal of having all of its global operations use 100% renewable energy and achieve zero net impact on the global supply of virgin fiber – fiber directly from the wood of trees.
To this end, the company will launch a new five-year project with the World Wildlife Fund , the largest independent conservation organization in the world, to help China, the world’s largest producer and consumer of paper, reduce its environmental impact through responsible management of its forests.
Apple has also proposed to expand its commitment to renewable energy to manufacturing plants in China , a challenge it faces three weeks after launching its first solar energy project in the Asian country with the installation of a plant in the west of the province of Sichuan, on the Tibetan plateau, with a capacity of 40 megawatts, enough to supply electricity to 61,000 families. With this first step, Apple seeks to contribute green energy to the country’s electrical network by indirectly compensating the consumption of all its offices and stores in China, with the next objective being to generate as much energy as required by the factories of the apple suppliers.
A greener apple is always good news, not only because of its direct impact on the environment but also because of the pressure it puts on other companies to follow in its footsteps.
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