It seems that Apple would be closer to introducing its iRadio streaming music service. Maybe after the summer, for the typical multimedia Keynote, let’s see what the deals with the major record labels mean. This new service could put Pandora and Spotify on the spot, since if it works under iTunes there are millions of users who use it daily and would practically have the service automatically.
As far as The Verge is concerned, Apple and the Universal Music label are about to sign an agreement to obtain the distribution rights for their music. Universal is closely followed by Warner, but the agreement would not have been reached yet. Just as the negotiations with Sony seem far from being settled. Rumours suggest that Apple would be preparing a streaming service for music like Spotify or Pandora because of the tough negotiations with the record labels the service would be delayed.
Now everything points to the fact that it would be launched at the end of the year and would strengthen Apple’s business with iTunes. It is worth noting that iTunes is the world’s largest music store which in February reached 25 billion songs sold and downloaded, but it is certain that its sales will have dropped after the appearance of the streaming services mentioned above with more users every day.
Apple wants to be part of this cake and initially wanted to pay less for each song played, but eventually it will be an amount similar to what Pandora is paying right now. This new service would allow Apple to boost its music sales again and help people discover new music, and obviously it would have to come with some more incentive to encourage me to change service. Let’s hope it doesn’t take long to show what they’re up to. And by the way, what is Twitter preparing?