The Apple advertising agency TBWA Media Arts Lab has just made a rather remarkable move in team leadership. According to Adweek, Geoff Edwards and Chuck Monn have been appointed creative directors, to work at the agency’s Los Angeles headquarters, under the direction of Creative Director Brent Anderson .
While Edwards will oversee the creation of ads for Apple services such as Apple TV+, Apple Music and Apple Pay, Monn will be working on iPhone related advertising content . In a statement, Edwards, who is new to the agency TBWA, said that Apple is the “best brand in the world” .
“When you get a call from Brent Anderson to work on the best brand in the world, the house that Lee Clow and Steve Jobs built, the decision is easy” , Edwards said.
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Geoff Edwards, who will oversee ad creation for Apple’s services, previously worked at RGA making ads for companies such as Nike, Disney and Pepsi. Chuck Monn has spent the last 20 years at TBWA working on promotional campaigns for the Mac, iPhone and iPad , including the recent “Behind the Mac” series.
“I am honored to take on this new and elevated role within the agency and the incredible opportunity to further Apple’s mission,” said Monn. Both Monn and Edwards will report to the creative director of Brent Anderson, who was promoted to that position in October 2016 . working on brands such as Disney, Nike and Pepsi.