2018 is almost over and it is time to study certain reports that review everything that has happened this year. One such study is by SensorTower which has collected information about the amount of money that applications have earned this year. In the App Store 164 apps have entered over a million dollars, with most of these games that although they may be free to download in-app purchases make the income increase like crazy.
These data are quite interesting since they reveal that there has been an 18% increase in the number of these applications that have earned more than one million euros with respect to 2017.
It is inevitable not to compare these data with those of the rival store: Google Play. The graph attached SensorTower shows that this year in the Android application store a total of 88 applications have managed to enter more than one million dollars in the U.S. There is a quite significant difference between both stores of 50% , being the dominant one the iOS store.
SensorTower has also published data relating to the category of these applications which have achieved the milestone of $1 million in revenue this year. It is no surprise to find that video games are in the number one position as they incorporate numerous in-app purchases which are, after all, an important source of income for developers and which they continue to stimulate on a daily basis.
In addition to games, lifestyle and education applications have also experienced interesting growth . The CEO of SensorTower has stated the following:
The categories with the highest growth year-on-year in terms of numbers among those who have achieved the million dollars are: lifestyle and health and wellness. There is a strong focus on generating revenue through in-app subscriptions especially in fitness monitoring applications, meditation…
There’s a notable difference between Google Play and the App Store when it comes to these million-dollar applications. In the Android store the vast majority are games but in the App Store it is much more diversified in various categories with a very important block being health.
Leave us in the comment box what you think of these new data to conclude 2018.