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Amsterdam’s Apple Store premieres its latest redesign: this is what it looks like now

The renovated Apple Store in Amsterdam reopened, **with a design that infuses the latest Apple retail thinking into this historic store***. Upgrades to the space began in March and were completed in phases, while parts of the store area remained open to customers.

As you can see in the pictures, shared by 9to5Mac, this renovated Apple Store brings all the design elements and features of a modern company store, to the Netherlands. Thus, a forum, a video wall, a meeting room, and even avenues and interior trees were added .

Amsterdam’s Apple Store premieres its latest redesign: this is what it looks like now
Amsterdam’s Apple Store premieres its latest redesign: this is what it looks like now

However, in order to preserve the elements of the site’s façade, Apple left the central architecture and façade of the historic Hirsch building largely unchanged , and focused on making changes in order to provide an improved in-store experience.

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With this recent reopening, the Netherlands completes two of the three Apple stores equipped to invite you to live the complete “Today at Apple” experience .

To celebrate this reopening, from October 24 to November 21 a special collection called Beeld in beweging (Moving Image) will be held, which will feature film industry professionals, as well as performances and much more. The invitation reads: “See our capital city from different lenses in the renovated Apple Store in Amsterdam. Inspiring sessions will be given by film industry professionals from 24 October to 21 November, in collaboration with the Eye Film Museum. Create a soundtrack, trailer or animation, and more.”

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