Actress and businesswoman Jessica Alba has signed a new contract with Apple to be a mentor in the company’s next (and so far only) television program , “Planet of the Apps”. Along with her, actress Gwyneth Paltrow, singer will.i.am and investor Gary Vaynerchuk are some of the mentors who will advise the contest developers.
As we said before, the TV show “Planet of the Apps” is a contest for developers led by Apple in which different talents from around the world will have to carry out their applications and have the best idea of the market . With the help of mentors and funding of up to 10 million dollars, these projects are expected to come to fruition.
Jessica Alba has declared the following regarding her incorporation into the competition as a mentor :
The exact format and content of the competition remains a mystery until its launch in 2017, but everything seems to indicate that they will focus on showing how an application was developed thanks to a good idea and with the help of external agents. Apple plans to use the program to promote iOS, macOS, tvOS, watchOS and the App Store in general.
Finally, let’s remember that the casting for “Planet of the Apps” started in July and applications will still be accepted until September 21 . The contest aims to have a maximum of 100 developers and the first season of the contest will be recorded in Los Angeles as long as it can be released by 2017.