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A survey suggests that 10% of iPhone owners will buy an Apple Watch

Force Touch, una novedad del Apple Watch que no me importaría ver en el iPhone y el iPad

Apple is going all out with its Watch, but what sales should we expect from that smart watch? Are we talking billions or billions? As the buyer must necessarily have an iPhone, UBS has made a survey precisely among those users and found that 10% will “very likely” buy an Apple Watch .

A survey suggests that 10% of iPhone owners will buy an Apple Watch
A survey suggests that 10% of iPhone owners will buy an Apple Watch

There are several ways to look at those numbers. Of course Apple would love it if everyone with an iPhone went for an Apple Watch too… but 10% is not a low figure at all. It would be equivalent to 24 million units sold and 3.4 billion dollars in profit during the first year.

Knowing that during the last year “only” 3.3 million existing wrist quantifiers were sold, like the Fitbit or the Nike Fuel, we would be talking about an Apple catapulting the market on its own. In addition, the survey also bets on a 2016 in which sales would double .

We repeat: this is just a survey, done before the price and final availability of the Apple Watch is known. At the moment of truth there may be surprises, but I would say there is reason to be optimistic.

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