We’re crazy about apps. Downloading, testing and deleting apps is a confessed vice of many in which we lose a lot of time. Now, what is our real habit of using apps? A macro study has put the bell on the cat revealing interesting apps consumption behaviors, such as that during the weekend we devote body and soul to install new applications, or that on Tuesday is the day of the week that fewer apps are installed
The study analyzed the download and usage habits of 1.1 billion application downloads and nearly 5,000 app openings on both iOS and Android. And you may be wondering… Are there really differences in usage between the two platforms? Yes: iPhone owners use more apps during the weekend, while in Android it is just the opposite , as in the latter their use is higher during working days.
As for the time of day , we are more likely to use the applications at night and also at lunchtime , which gives us an idea of the playful component of this behaviour. In terms of the type of application with the most engagement (measured by entries after downloading), iPhone users prefer health and productivity apps, as opposed to Android users, who prefer social networks and travel apps.