A couple of Italian brothers will be able to sell clothes using Steve Jobs’ name

The European Union has ruled in favour of a pair of Italian brothers who intend to sell clothes and accessories under the name of Steve Jobs and even with a logo that follows the style of the Apple officer , with a bite. This ruling by the European Union has surprised many of us who didn’t expect them to let the name of a technology icon like Steve Jobs be used to sell clothes.

The media La Repubblica Napoli has picked up on this news by naming Vicenzo Barbato and Giacomo who registered the name of Steve Jobs as their own brand and an achievement very similar to Cupertino’s company. This registration was made in early 2012 and has not yet been made official. This in particular is what this Italian medium has collected:

A couple of Italian brothers will be able to sell clothes using Steve Jobs’ name
A couple of Italian brothers will be able to sell clothes using Steve Jobs’ name

The story begins in 2012 when the two Neapolitan entrepreneurs registered the trademark ‘Steve Jobs’ with a logo that included a large J with a bite on one side of this letter. We did our market research,” they say, “and we noticed that Apple, one of the world’s best-known companies, never thought to register its founder’s trademark, so we decided to do it.

Apple obviously went to the competent institution to prevent this from coming to the market, but it seems that the European Union has given a folder to this case by not agreeing with Cupertino’s company.

From Apple they focused on the logo, arguing that they were plagiarizing Apple’s logo, the typical bitten apple, but from the European Union they have not seen any clear resemblance between the two logos. To everyone’s surprise they cannot claim the name of Steve Jobs as they have not registered it , but the family of Apple’s founder can claim the rights, although we don’t know if they will.

This decision seems to have been taken in 2014 , but they have waited to make it public until the trademark was registered worldwide . So these Italian brothers are for now free to use this logo and this name.

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