After a study conducted, it is estimated that 92% of current iPhone users would renew their product in the next 12 months.
This estimate was made by means of a survey carried out this year, specifically during the month of April, by the analyst Morgan Stanley. It asked 1,000 iPhone owners over the age of 18 in the United States. When this survey was carried out, Apple’s loyalty rate was 86%, which is below the historical maximum that would be reached in 2015, when the rate reached 93%, coinciding with the release of the iPhone 6s.
The results obtained show how 92% of the users surveyed will renew their iPhone over the next 12 months. Results presented in the following press release:
“It is important to note that the increase in Apple’s loyalty rates comes after Samsung, Apple’s largest competitor in the United States, introduced the Galaxy S8, which was available for purchase on March 30. Apple’s loyalty rate of 92% dwarfs that of all other suppliers, with Samsung getting a 77% retention rate, followed by LG (59%), Motorola (56%) and Nokia (42%)”.
The publication of these highly favourable results for Cupertino’s company, after analysing the surveys of the 1,000 owners, caused the price for Apple shares to rise . Before this publication, the value of the shares was $161, a figure that rises to $177, given the growing confidence that its users are showing for the coming year 2018.
iPhone 7 and 7 Plus
This data on the very high probability that current users will renew their product could be reflected in the short term, either with the possible release of the new iPhone SE in 2017 at the WWDC in June or, more likely, with the release of the new iPhone 8 planned for autumn this year.
A new model that could include some improvements long awaited by Apple users, such as a larger OLED screen up to the edges of the phone, wireless charging and the start button and touch ID integrated into the screen of the phone. In addition, a change of material for the back of the device, opting for the glass , instead of the current aluminium.
Everything indicates that, at least, the American market will renew its terminals with the exit of the new models at the end of the year.
Will you renew your iPhone when the new iPhone 8 is released?
Leave us your opinions in the comments.