90% of the mobiles sold for over $800 are from Apple

Apple domina el mundo: 4 claves de su brutal éxito de ventas y beneficios

Mientras que grandes compañías como Samsung únicamente han logrado obtener un 17 % de los ingresos de las ventas totales de smartphones y otras compañías como Huawei se han agenciado un 8 %, Apple ha alcanzado un 62 % de ingresos generados por la venta de smartphones en el segundo trimestre de 2018.

90% of the mobiles sold for over $800 are from Apple
90% of the mobiles sold for over $800 are from Apple

Los dispositivos móviles con un precio que oscila entre 600 y 800 dólares suelen ser vendidos por Apple y Samsung, pero Apple está por encima de Samsung con un 44 % de dichas ventas .

En general, Samsung vende muchos más smartphones que Apple, pero la mayoría de sus ventas se centran en teléfonos móviles de gama baja , disponibles por menos de 400 dólares. Diferentes estrategias de mercado, que parecen funcionar bien a ambas compañías.

Fuente
It’s no secret that Android leads the international market far ahead of Apple and its iOS devices. Neither is the fact that the apple company inflates the prices of its terminals, which is part of its sales strategy, its “brand”. We’ve talked about this on several occasions, especially after the launch of iPhone X and its high price. And now, with the iPhone XS line a large percentage of consumers have once again criticised Apple for its prices . In fact, the iPhone XS Max is the most expensive iPhone ever.

However, in spite of everything, this marketing strategy seems to work wonders for Apple. The company sells fewer devices, but by doing so at such a high price it earns much more revenue than other Android manufacturers. Apple has accounted for 43% of device sales above $400 during the second quarter of 2018. This is an enlightening figure, but there is more. 88% of the phones sold for more than $800 belong to Apple .

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