More users not only means more revenue, but also fewer possible users for your competitor. Therefore, any strategy to attract new customers to the platform is welcome. The latest from Apple: allying directly with car manufacturers .
According to TechCrunch, a new agreement with Fiat Chrysler in the United States and with Volkswagen in Europe will offer a free trial of Apple Music. Specifically, the agreement provides six months of Apple Music for those who buy a car with a CarPlay system . If you are already an Apple Music user, the months are reduced to just three. This offer works independently from the other promotions that Apple Music may offer.
This is the first time Apple has offered a promotion like this to the automotive industry. A direct and clear way to reach an audience that Apple Music is ideal for . Thanks to CarPlay and an Apple Music subscription listening to music in the car is absurdly easy. More than 45 million songs are available to the user and can be controlled directly in the car via Siri.
The promotion will start on . It lasts for one year, so if you are interested in benefiting from it you will have to buy a car with CarPlay before April 30, 2019. As an extra point, please note that it applies to individual subscriptions and this promotion will not be offered to a family subscription plan.