One of the strategies that Apple prepared for the launch of its music service was the implementation of a free period of three months , this with the intention of compensating that there is no free modality and also try to convince users to pay for the service.
But it seems that Apple has another strategy in store, since according to information from Telstra, the largest mobile operator in Australia, they will be offering 12 months of trial period on Apple Music when contracting an iPhone 6 for 12 or 24 months. But that’s not all, as this also implies a new way of paying for Apple services through the operator’s bill.
Many operators around the world have a system that allows them to charge for services from a third party , for example, in Mexico, Movistar is able to bill for the use of Spotify, as is the case with Sprint in the United States. But Apple has never had services that could be paid for through our operator’s bill, everything is done through iTunes.
With this, both Apple and Telstra, demonstrate that there is a new way to pay Apple Music without having to go through our iTunes account and activate a credit card, since here everything will be through the operator.
According to Telstra’s conditions, by accepting the 12 months of Apple Music we will be accepting that the operator will take charge of charging the service , also, three days before the end of our free period, we will receive a text message that will inform us that in the next few days we will receive the first charge for the service, of course, if we do not decide to cancel before that.
This is certainly a good idea that we hope to see in other regions of the world soon.